You know your product inside out. But there's a wall between you and the customer: they look, stay silent and leave for someone else. FACTUM reads what your market writes every day: thousands of comments across TikTok, Threads, Telegram and Google, and answers the main question: why they don't buy from you and what needs to change so they do.
You run a school with real revenue. Years of surveys, reviews, chats, a CRM, all sitting as dead weight. You've already paid for marketing: contractors took the budget, made it «pretty», and not one asked who your audience actually is. In the end you carry marketing yourself. And somewhere inside sits the question: was everything I collected gathered for nothing?
You're a tutor, coach, teacher. Clients come by word of mouth, and you sense your audience, but only sense it. When you need to write a post, an offer or answer «why me», the words don't come. A client leaves and you don't know why: price? wording? did they even realize you solve their problem? There's no one to ask.
You scrape, automate, run GPT and Claude yourself. And you hit a wall: the model confidently talks about «your audience» it has never seen. It writes from training data, not from your market. Nothing to verify against. You don't need generation, you need verification.
All three share one thing: decisions about product, price and words are made blind. Not because there's no data. But because no one connects it for you.
Why people don't buy after a trial lesson, and what they say when comparing schools like yours?
In what words your audience describes its problem, so your offer speaks their language, not yours?
What clients praise and criticize your competitors for, where's the gap you can step into?
Which topics in your niche are gaining traction right now, what to write so you get found?
Whether your main hypothesis about who your client is holds, or you've been selling to the wrong people for years?
Every answer is not a model's opinion. Under each one lie real quotes from real people: with source, date and reaction count.
On one side, what you know about the client. On the other, what clients actually write. FACTUM brings them together, and at the point of intersection your strategy is born.
Upload what you have, as is: mixed surveys, chats, old reviews, call recordings. Raw and scattered is fine. None of what you collected was collected for nothing. FACTUM turns it into an audience profile, a competitor map and a product breakdown. Without a contractor who needs three months and access to everything.
While you work, the parser collects comments across your niche. The people who walked past you aren't silent. Every day they write: what they fear, what annoys them, what they'll pay for. They just don't write it to you. Now you read it.
Confirmed: your intuition worked all these years. Now it has proof: you can show it to your team, a partner, yourself.
Disproven: you found out now, in days. Not after a year of burned budget.
Mismatch: you believed one thing, the market says another.
Uncomfortable. And the most valuable. It's in mismatches that the money you're losing hides:
FACTUM doesn't tell you what you want to hear.
If there's little data, it says so plainly. Here you don't need to fear the truth about your product.
The truth is the only thing people come here for.
Not a PDF report that goes stale in a month. A living working document: who your audience is and its exact words · where competitors hurt and where your window is · what offer to formulate · which hypotheses held up. New data comes in, the document updates. On Monday you open it and know what to write, what to change in the offer and whom to call.
Conversation clubs are under-filled, new audience isn't coming, raising prices feels risky. In open niche discussions we spotted a segment the school hadn't seen: relocators aged 30–40 with a very specific goal, passing a residence-permit interview. Around their request, in their words, we built a separate small product.
The personal-brand base burned out, the last cohort filled poorly, the audience arrives at random. Comment analytics highlighted: the new audience has different pains than the burned-out base, and the flagship has extras these people won't pay for. We reworked the lineup: focused the flagship on the real request, moved the extras into one-on-one work, brought back point products. And changed the expert content, now it hits the new audience's pains.
The landing page converts worse month over month, more than half the students drop the course halfway. We processed a mass of niche comments that was impossible to analyze by hand before, and saw the market already speaks in different words than the school's landing page. We built a map of new offers around live trends. And inside the team the owner now conveys ideas to marketing with facts and market quotes, not «I feel like».
9+ niches · three geographies.
Your case isn't unique, and that's good news: data for your niche is already collected.
Each for its own job: audience profile, market and competitor analytics, product breakdown, survey builder, review analytics, content generation from the pains found. The tools hand results to one another. You move nothing by hand.
Collection from TikTok, Threads, Google and Telegram around the clock, by your niche and region. Comments in other languages are translated automatically: you can study US and European projects as reference while reading everything in English.
14 steps from «my data is chaos» to «I know what to do»: the platform tells you what to upload, what to ask and what to do with the answer. Each step gives a ready artifact, and each step adds to your Real Data document. You don't need to be an analyst.
Every conclusion is backed by verbatim words of real people: with source, date and reactions. You can click and verify. If the answer isn't in the data, the platform says so: «not enough data», instead of a pretty fabrication.
FACTUM looks not for confirmation that you're right, but for mismatches between your worldview and the market. It's uncomfortable, and it's the only thing that truly changes sales.
Comments are always sorted into three buckets: about you / about competitors / neutral market. Signals don't mix: you see what's said about you specifically, not «the niche average».
This isn't «turnkey analytics» after which the contractor leaves with your budget and knowledge. It's software you run yourself. The market changed, you saw it, instead of commissioning new research.
For those who work with data themselves and want to stress-test us.
Specialized AI agents with input and output validation; artifacts accumulate in a single brand document, nothing is generated from the model's training data.
5M+ content units from 1,566 sources, capacity up to 10M. Heavy research runs in the background, with a notification when ready.
Semantic tags (pain, objection, lead, negative, social proof), clustering, auto-translation.
4 stages: interview brief → market map by segments → up to 100 real players in each segment with sites and contacts → assembly for marketing decisions.
The data you've collected for years will finally start working. Without a new agency, without «give us CRM access and three months». You upload what you have and see meaning in what's already collected. It's your tool, not someone's service.
You don't need a marketing department to work with data like a real business. The platform guides you step by step and delivers a concrete result at each one: your audience's exact words, a ready profile, an offer in its language. What lived on gut feeling becomes solid ground.
Go ahead and check. Every number clicks through to the source comment. Your niche, your region, your hypotheses with statuses. You get depth and verification that would take months to assemble alone.
A full entry, not a showcase: access to the platform, testing the tools on your own data, first answers for your niche.
Start free →Custom analytics and development for your tasks: your own sources, your own research, integrations, on-premise server. This is how our enterprise clients work.
Talk to a manager →Whatever you choose, data for your niche is already being collected.
5M+ comments · 1,566 sources · 24/7.
Founder. Product and user-journey architecture: how the platform turns data chaos into decisions.
Parser, infrastructure, ML. Responsible for making sure 5 million comments get collected, tagged and never lost.
Market analytics and positioning. Tests every FACTUM product hypothesis on real client data, the same way you're about to.
Author of the 14-step route: the logic of what order to ask the market questions in, so the answers add up to a strategy.
Small businesses make decisions blind not because there's no data, but because no one connects it for them. That's exactly what we do.
Tell us what you do, and we'll set you up on the platform and show the first data for your niche.
We'll get back within one business day, with access and first steps. Nothing to prepare: data works in any form.